Ford launches Nike-style Bronco vehicle drops and expands customization offerings to capture a bigger share of the U.S. aftermarket.

Ford is launching a new visual package for the Bronco that adds pink and white accents. It costs $13,695and goes on sale later this year. Check it out.

Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.