Imax China CEO Daniel Manwaring details 'The Odyssey' rollout plans and the 'Christopher Nolan effect' ahead of Aug. 14 release.

PARIS, July 25 — Box office phenomenon The Odyssey by Christopher Nolan has been a powerful promotional tool for IMAX cinema technology, but it has also provoked a backlash...

Over the last several years, the Imax format has taken on a few different forms—but only a few dozen theaters are capable of screening it in its full glory.