Premier League clubs warned price rises could cause surge in fake shirts

Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleChelsea and Tottenham are among the clubs to raise shirt prices this season (Getty)Eight Premier League clubs have increased prices for replica football shirts ahead of the new season, with some adult shirts now costing up to £90. Tottenham and Chelsea have raised adult shirt prices by £5, reaching £90 and £89.99 respectively, while newly promoted Coventry City saw a £10 jump to £70. Consumer expert Scott Dixon criticised the price hikes as 'blatant greed', warning that many loyal fans, particularly families, will be priced out. Dixon also cautioned that the increases could lead to a surge in counterfeit purchases, potentially funding organised crime. This warning comes after UK police operations, including Operation Bloxwich, recently seized over £18 million worth of fake football merchandise, highlighting the issue of counterfeit goods. In fullEight Premier League clubs accused of ‘blatant greed’ over price hikes for shirtsMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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