European holidaymakers worn down by recurrent heatwaves are currently snubbing Mediterranean destinations for northern climes in hopes of cooler temperatures, but it remains to be seen whether it is just a fad or a durable shift in the tourism market. Furthermore, Mediterranean countries have very extensive tourism infrastructures.

Will heatwaves push European holidaymakers to 'coolcations'? | Travel

European holidaymakers worn down by recurrent heatwaves are currently snubbing Mediterranean destinations for northern climes in hopes of cooler temperatures, but it remains to be…