FMCG companies reap rewards from digital-first brand acquisitions as online bets drive growth

Digital brands that have been acquired have quickly become the most rapidly expanding segments within major consumer companies. For FY26, these brands achieved a collective revenue of over ₹2,000 crore. Notably, Marico's digital division surpassed an impressive annual revenue run rate of ₹1,500 crore.

Raccontata daeconomictimes.indiatimes.com