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How Adidas And LEGO Won The World Cup Conversation

Recent data shows that Adidas and LEGO dominated social mentions and engagement throughout the tournament, thanks to a series of activations in and outside stadiums.

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forbes.com

campaignlive.com

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forbes.comStai leggendo1 g fa

How Adidas And LEGO Won The World Cup Conversation

Recent data shows that Adidas and LEGO dominated social mentions and engagement throughout the tournament, thanks to a series of activations in and outside stadiums.

originale

campaignlive.com20 h fa

How Adidas became the undisputed winner of the World Cup

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

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Timeline cronologica

venerdì 24 luglio 2026·forbes.com
How Adidas And LEGO Won The World Cup Conversation
Recent data shows that Adidas and LEGO dominated social mentions and engagement throughout the tournament, thanks to a series of activations in and outside stadiums.
venerdì 24 luglio 2026·campaignlive.com
How Adidas became the undisputed winner of the World Cup
Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.