India's premium coffee boom: How the brew is becoming a lifestyle, not just a beverage

Premium coffee is becoming a lifestyle symbol across India. Consumer expectations are shifting towards quality and personalized experiences. Tier-2 and Tier-3 cities are now driving significant industry growth. Technology is transforming coffee businesses for better efficiency and consistency. This evolving market presents both opportunities and challenges for businesses.

Raccontata daeconomictimes.indiatimes.com