Most smartphone users will still buy devices despite ongoing price increases. Young users aged twenty-five to thirty are willing to pay more for their desired phones. Older users over fifty will stick to budgets or buy refurbished devices. Some consumers will delay purchases and keep using their current handsets. Brands offering balanced portfolios and affordability options will benefit.

This behaviour is primarily driven by consumers aged 25-30 and they are willing to stretch their budgets, opt for affordability-driven payment options or even switch ecosystems

Most smartphone users will still buy devices despite ongoing price increases. Young users aged twenty-five to thirty are willing to pay more for their desired phones. Older users…