Purple Saturday initiative launches across Gulf region

Riyadh: Saudi Arabia’s Authority for the Care of People with Disabilities on Friday launched the sixth edition of Purple Saturday, with support from government bodies, private companies, nonprofit organizations and several Gulf Cooperation Council states. The campaign encourages retailers and service providers to offer discounts and benefits to people with disabilities, adopt accessibility standards and better understand the needs of disabled customers. Launched in 2021 the initiative has grown steadily and increased the number of participating organizations every year.

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