Dubai, the Middle East's richest city in terms of high-net-worth individuals, will offer more than 3,000 dirhams (US$816) worth of discounts and deals to residents who bring friends and family to visit, the emirate's media office said, as months of war have battered its tourism sector.

Dubai launches 'A Dubai Invite' scheme, offering residents rewards worth over Dh3,000 for bringing family and friends to visit between July 20 and October 31, 2026.

Incentive scheme is part of efforts to encourage tourism amid Iran war