Offline Zinda Hai: Why retailers are betting big on outlets

India's largest retailers are opening thousands of new physical stores across the nation. This expansion targets emerging consumer markets beyond the major metropolitan areas. While e-commerce grows, physical stores remain crucial for reaching new customers. These outlets also serve as hubs for online order fulfillment and customer experiences. Retailers are strategically investing in offline presence for future consumption growth.

Raccontata daeconomictimes.indiatimes.com