RepJa is building a brand rooted in culture

Jamaica has long exported culture. Its music fills venues across continents, its language has become part of global popular culture, and its influence shapes entertainment, fashion and lifestyle. As that influence grows, creatives like RepJa co-founders Prince Graham and Omar Thomas are exploring how Jamaican culture can also translate into brands and businesses that Jamaicans themselves build and own. For them, fashion is one answer.

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