PRISM's premium hotel push emerges as next leg of India growth ahead of IPO

PRISM is increasingly focusing on company-serviced and premium hospitality in India. Its company-serviced hotel network grew significantly, becoming a key business driver. These hotels contributed nearly half of India's Gross Booking Value in nine months. This shift aligns with a broader trend in India's fragmented hotel market. The company now emphasizes quality and productivity over mere network expansion.

Raccontata daeconomictimes.indiatimes.com