Marshall wrapped a speaker in crushed purple velvet to celebrate Hendrix.

Its $299.99 Acton III Bluetooth speaker is now dramatically more groovy to celebrate the brand’s 60 year anniversary of working with the musician. But it’s not just about the new aesthetics. When you power the speaker on or off it also plays unique sounds sourced from Hendrix’s recordings. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/marshall2.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/marshall4.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/marshall1.jpg?quality=90&strip=all] [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/marshall3.jpg?quality=90&strip=all]

Raccontata datheverge.com