AP:Jeans that fit perfectly. The ideal Netflix show for a Tuesday night. Your one and only soulmate. Modern life promises that, with enough options, you will happily find the best of everything.But behavioural scientists say the increasing flood of choices – whether it comes to shopping, social lives or relationships – is doing the opposite.

Limit the number of choices you make and your brain will thank you for it, one psychology expert says.

AP:Jeans that fit perfectly. The ideal Netflix show for a Tuesday night. Your one and only soulmate. Modern life promises that, with enough options, you will happily find the best…