BMW Korea will introduce ALPINA, the German automaker's ultra-luxury marque, in 2027, as it seeks to capitalize on growing demand from affluent con...

BMW Korea will introduce ALPINA, the German automaker's ultra-luxury marque, in 2027, as it seeks to capitalize on growing demand from affluent con...

BMW Group has launched BMW Alpina, its first new brand in 25 years, positioning the ultra-luxury marque to challenge Mercedes-Maybach in South Korea's fast-grow