Psychology explains why people eating popcorn at movie theaters may be less likely to buy new brands

A trip to the movies almost always comes with a bucket of popcorn. But according to a psychology study, that familiar movie snack could be doing more than keeping your hands busy and mouth full. Researchers found that chewing popcorn while watching commercials may actually weaken the persuasive power of advertisements for unfamiliar brands, making moviegoers less likely to choose those products later.

Raccontata daeconomictimes.indiatimes.com