Geopolitics biggest threat to FMCG: Wipro Consumer MD Kumar Chander

Geopolitical tensions and rising crude oil prices are the primary concerns for India's consumer goods sector. Demand is improving, supported by quick commerce and premiumization trends in urban areas. Rural demand has also strengthened over the past six to nine months. Wipro Consumer acquired S Brands, expanding its Southeast Asian presence significantly. Input costs remain elevated, impacting margins despite some easing from recent peaks.

Raccontata daeconomictimes.indiatimes.com