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From Assam to Nilgiri: How regional teas are becoming premium brands
India's tea market is shifting towards premium products and regional diversity. Gen Z and millennials are driving this growth, seeking authenticity and unique flavors. Regional teas from Assam, Darjeeling, and Nilgiri are gaining new recognition. Changing lifestyles and modern retail are expanding tea consumption and accessibility. Innovation and heritage are key for the industry's future growth.
Raccontata da
economictimes.indiatimes.com
Timeline cronologica
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Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennials
India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea preferences. Rising health awareness and…
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From Assam to Nilgiri: How regional teas are becoming premium brands
India's tea market is shifting towards premium products and regional diversity. Gen Z and millennials are driving this growth, seeking authenticity and unique flavors. Regional…