Think back to your schooldays. Think about Sports Day, the Boys and Girls’ Championships in Jamaica, or the CARIFTA Games: championship banners around the cricket field, a free drink after your race, a tent with refreshments, and company logos on the scoreboard, programme or medals.For many these moments evoke nostalgia, community, and celebration. But they also make us wonder about something we may not have thought about before: What are children really being exposed to, and who benefits from that exposure?