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Romesh Ranganathan was paid to front the BBC's licence fee advert
Airing for the first time during the World Cup Final, the four-minute advertisement campaigns for the £180-a-year bill and begs viewers to pay it.
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mirror.co.uk
Romesh Ranganathan fronts iconic BBC ad 40 years after John Cleese campaign
The video involves 90 stars and aims to show the value of the BBC as licence fee sales fall and charter renewal looms
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dailymail.com
BBC's star-studded licence fee advert is condemned as 'nauseating'
The four-minute campaign film, titled What Has The BBC Ever Done For Me?, aired for the first time last night, featuring almost 100 famous faces ahead of crucial talks over the…
