Content flows in from villages now but for not much in return

In 2025, a remarkable sixty-six percent of India's digital creators will emerge from non-metro regions. However, many of these creators struggle financially, often earning below the average urban salary. The majority, classified as nano and micro-creators, account for over eighty percent of this group. Their earning potential is heavily affected by low audience purchasing power, subpar content quality, and limited access to agency representation.

Raccontata daeconomictimes.indiatimes.com