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Why you let down your guard on ads when scrolling on social media
My wife stared at me in shock as I ripped open the package. The FedEx driver hadn't even made it back to his truck as I held the item up overhead like a trophy. Fumbling for words, she asked: "Why on earth did you buy a Speedo … with dinosaur tear-away trunks?"
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independent.co.uk
Why scrolling social media makes you more susceptible to ads
Scroll on social media for even 30 seconds, and your brain is already a little more tired than it was before
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fortune.com
Why Friday afternoon is the worst time to shop online — and marketers know the window when your guard is down | Fortune
A University of Tennessee study found that 30 seconds of Instagram scrolling is enough to make shoppers trust bold, unproven brand claims.
