EV test drives are supposed to boost adoption—but they can backfire

One of the biggest obstacles to wider adoption of electric vehicles (EV) is completely invisible and unquantifiable: the belief in many consumers' minds that the range limitations of EVs make them a bad option. Doubts about mobility, whether well-founded or not, can run neck and neck with curiosity in consumers' minds, keeping them from making the switch from internal combustion engine (ICE) vehicles to EVs.

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