A riff on the ‘looksmaxxing’ self-improvement trend, tanmaxxing is about achieving the deepest tan possible by any means necessary

A riff on the ‘looksmaxxing’ self-improvement trend, tanmaxxing is about achieving the deepest tan possible by any means necessary

A top dermatologist has issued warning against tanmaxxing, a viral trend for extreme tanning, risking skin damage and cancer through neglecting sun protection.