We thought the dodgy half-time show was the most divisive moment of the World Cup final... but then the BBC aired a starry new advert making the case for its cultural relevance

The video involves 90 stars and aims to show the value of the BBC as licence fee sales fall and charter renewal looms

The four-minute campaign film, titled What Has The BBC Ever Done For Me?, aired for the first time last night, featuring almost 100 famous faces ahead of crucial talks over the…