India-UK CETA is expected to bring more British brands to India, though immediate price cuts remain unlikely due to a weaker rupee and higher shipping costs. Some brands, including Lush, have paused planned price hikes and introduced selective discounts, while broader price benefits are expected as tariffs are gradually reduced.

MUMBAI: For local consumers, the India-UK Comprehensive Economic and Trade Agreement (CETA) means more choices on retail shelves as new British brands are expected to enter the…

India-UK CETA is expected to bring more British brands to India, though immediate price cuts remain unlikely due to a weaker rupee and higher shipping costs. Some brands,…