MUMBAI: For local consumers, the India-UK Comprehensive Economic and Trade Agreement (CETA) means more choices on retail shelves as new British brands are expected to enter the market. In fact, initial queries and conversations have already started.

Businesses in India are hopeful that the forthcoming trade agreement with the UK will foster innovation instead of sparking fierce competition. Popular British items, including…

MUMBAI: For local consumers, the India-UK Comprehensive Economic and Trade Agreement (CETA) means more choices on retail shelves as new British brands are expected to enter the…