The growing number of American visitors in Athens and remote island and mountain destinations highlights a major opportunity for Greece’s tourism industry to attract travelers who stay longer, spend more and help shift the sector from volume to value.

Survey shows Greece can tap distant markets to upgrade its profile and attract visitors.

The growing number of American visitors in Athens and remote island and mountain destinations highlights a major opportunity for Greece’s tourism industry to attract travelers who…

Travelers on long-haul flights, like those lasting over six hours, account for more than 11% of the country’s tourism takings.