Psychology says people supporting a losing team are not always expecting victory; they may be just identifying with the underdog

People often support underdogs due to a desire to identify with disadvantaged competitors. This emotional connection stems from observing persistence and the possibility of overcoming challenges. However, this support weakens when personal interests and consequences become significantly involved. Research indicates that individuals abandon underdogs when self-relevance and consequences are elevated. Ultimately, loyalty to struggling teams reflects the fight and journey, not solely the final outcome.

Raccontata daeconomictimes.indiatimes.com