Apple has updated its advertising policies to prohibit several categories of businesses from advertising on Apple Maps. This includes home service providers such as plumbers, electricians, locksmiths, HVAC companies, pest control services, roofers and general contractors, as well as cryptocurrency ATMs and bail bond services.

Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses…

Apple has unveiled its advertising policy for Apple Maps, prohibiting certain business categories from purchasing ads as it prepares to roll out ads on the platform.