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MLS Is Banking On A World Cup Boost. Investors Aren’t So Sure.
With team valuations soaring thanks to new stadiums and the Messi effect, MLS has a narrow window to prove it’s worth the premium over its global soccer rivals.
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MLS’s Plan to Seize on World Cup Excitement
Widespread efforts are well underway to take advantage of the historic groundswell in U.S. fan interest in soccer.
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MLS Faces Its Biggest Test
Don Garber said the World Cup raised soccer’s profile across North America. And now, he says, it’s on MLS to earn those new fans.
