The hulking striker has become a huge star in China during the World Cup, helping his homeland attract a growing wave of tourists.

The hair tie worn by Norway's star striker Erling Haaland at this year's FIFA World Cup made by a South Korean firm has already sold out, company officials said Wednesday.

Erling Haaland has undoubtedly become the star of the 2026 World Cup, and luxury brands are lining up to work with him thanks to his personal style.