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FIFA World Cup: China isn’t on the football field but its corporate sponsors are everywhere
Chinese companies have become vital entities in enhancing Beijing’s outreach across the world, an initiative known by the popular term Global China.
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scroll.in
FIFA World Cup: China isn’t on the football field but its corporate sponsors are everywhere
Chinese companies have become vital entities in enhancing Beijing’s outreach across the world, an initiative known by the popular term Global China.
- ·
scmp.com
China did not qualify for the World Cup. It may have won in economic terms
While its men’s team has not competed since 2002, this year’s tournament has generated significant profit for many Chinese firms.