Zepto has introduced an invite-only paid membership program called Zepto Club. This new offering provides members with flat five percent cashback and priority delivery. The program marks Zepto's return to subscription services after earlier attempts. Zepto Club competes directly with Swiggy's similar membership offering for customers. This move is part of Zepto's strategy to enhance its customer offerings.

The service, expected to go live in the coming weeks, will offer a curated assortment of imported food, gourmet groceries and premium consumer products through a separate tab on…

Zepto has introduced 'Zepto Club,' an invite-only paid membership offering cashback, priority delivery, and exclusive discounts, marking its return to subscription-based services.