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Ad of the Week: Gap ‘The Hailey Jean’ by Bolded
The brand taps into younger consumers’ appetite for nostalgia by recruiting one of its most famous members to remind them why 1996 was so great.
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thecut.com
Hailey Bieber Designs Jeans Now
The entrepreneur and model collaborated with Gap on a ’90s-inspired denim capsule.
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Thinking of Buying the Hailey Bieber Jeans? I Can’t Stop Wearing Them.
Nineties kids unite — I tried four pairs designed by Bieber in collaboration with Gap and walked away with all of them.
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wwd.com
Hailey Bieber's Already-Viral Gap Collab Is Finally Shoppable
The co-created Extra Baggy Jean and ’90s Low-Rise Loose Jean, both $89, have officially gone live on Gap's site.
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billboard.com
Hailey Bieber’s New Gap Collaboration Brings Back the ’90s Denim Looks Dominating Pop Culture
The 'Hailey Jean' capsule serves as the headline act of the Gap collaboration, featuring two denim silhouettes created with Bieber herself.
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campaignlive.co.uk
Ad of the Week: Gap ‘The Hailey Jean’ by Bolded
The brand taps into younger consumers’ appetite for nostalgia by recruiting one of its most famous members to remind them why 1996 was so great.