Nothing led India's smartphone market growth in the second quarter of 2026. This surge followed strong demand for their Phone (4a) and Phone (4a) Pro models. Increased brand visibility came from sponsoring the Royal Challengers Bengaluru IPL franchise. Samsung also saw growth, while the overall market faces price challenges. Nothing attributes its success to product design and innovation in a difficult market.

The Nothing Phone (4b) became Flipkart's best-selling smartphone in the ₹30,000-plus segment on July 14, its first day of sale in India. It also delivered Nothing's biggest…

Nothing led India's smartphone market growth in the second quarter of 2026. This surge followed strong demand for their Phone (4a) and Phone (4a) Pro models. Increased brand…