Villa's new deal involves front-of-shirt sponsorship, but others clubs' previous deals with Visit Rwanda have led to protests.

Villa have been exploring ways to increase revenue, such as a stadium naming rights partner and a sponsor to the training ground.

Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa.

Aston Villa announced a new sponsorship deal with Visit Rwanda on Tuesday

The club announced on Tuesday that Visit Rwanda would become their new front-of-shirt sponsor.

July 15 : Aston Villa's new sponsorship agreement with Visit Rwanda has drawn criticism from human rights campaigners, with Amnesty International saying the African nation is…

Rwandan coffee is set to reach Premier League fans after the East African nation signed a reported $26 million-a-year sponsorship agreement with Aston Villa, making the clubs…

Villa's new deal involves front-of-shirt sponsorship, but others clubs' previous deals with Visit Rwanda have led to protests.