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Brewer taps World Cup to boost China's neighborhood bars
As an expanded FIFA World Cup plays out in China’s wee hours, brewer AB InBev is using the global tournament to help stimulate the country's nighttime economy by enticing fans into small local bars and restaurants.
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global.chinadaily.com.cn
Brewer taps World Cup to boost China's neighborhood bars
As an expanded FIFA World Cup plays out in China’s wee hours, brewer AB InBev is using the global tournament to help stimulate the country's nighttime economy by enticing fans…
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apnews.com
World Cup beer sales are hopping. Brewers hope the stout demand outlasts the tournament
The World Cup has been a bonanza for beer in the United States. Bars in Boston reported needing emergency deliveries to keep taps from running dry on some game days.
