Company launches high protein atta and coconut cola amid evolving consumer preferences

ITC Ltd has launched B Natural Coconut Cola, entering India's competitive beverage market. This new drink combines cola taste with coconut water for refreshment. The company…

ITC Ltd debuts B Natural Coconut Cola, blending cola flavor with coconut water

ITC anticipates strong demand in the latter half of FY26, boosted by festive celebrations. Premium and super-premium product growth is evident in both urban and rural markets.…

Company launches high protein atta and coconut cola amid evolving consumer preferences