Amid a fierce brand battle both on and off the pitch, the outcome represents a significant visibility boost for Adidas

The 2026 World Cup's final four are split between Adidas and Nike, extending a kit-brand rivalry that has shaped modern tournaments.

Adidas classificou a final da Copa do Mundo como um “momento de orgulho” para a companhia, embora tenha se recusado a compartilhar projeções de vendas