ITC sees demand momentum sustaining in H2; bets on premiumisation and healthy products

ITC anticipates strong demand in the latter half of FY26, boosted by festive celebrations. Premium and super-premium product growth is evident in both urban and rural markets. Consumers now prioritize quality and understand product benefits beyond just price. Elevated edible oil prices and weather uncertainties remain key concerns for the company. ITC is expanding its health-oriented product portfolio to meet evolving consumer preferences.

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