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Chipotle Is trying to take over Mexico through its softest border town | Fortune
Dominos was “an affront to Italian culture, bastardizing pizza beyond belief,” Jeffrey Pilcher told Fortune about Domino’s, but not Chipotle in Mexico. “I don't think that's quite the same thing.”
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cnbc.com
Chipotle is opening its first restaurant in Mexico
Fast casual chain Chipotle announced Monday that it is opening its first location in Mexico in the Monterrey area.
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theguardian.com
Derision at US chain Chipotle’s plan to sell its Mexican food in Mexico
One social media user described the opening of its first outlet in Monterrey as ‘like the dog teaching a duck to fly’
