Dominos was “an affront to Italian culture, bastardizing pizza beyond belief,” Jeffrey Pilcher told Fortune about Domino’s, but not Chipotle in Mexico. “I don't think that's quite the same thing.”

One social media user described the opening of its first outlet in Monterrey as ‘like the dog teaching a duck to fly’

Dominos was “an affront to Italian culture, bastardizing pizza beyond belief,” Jeffrey Pilcher told Fortune about Domino’s, but not Chipotle in Mexico. “I don't think that's quite…