Psychology says people who eat burgers every day aren’t just craving comfort food, they may be driven by the brain’s reward system

Psychologists have long recognized that comfort foods often carry meaning beyond their nutritional value. A burger, for example, may evoke memories of family meals, college days, weekend traditions, or favorite childhood places, making the experience as much about emotion and nostalgia as it is about food.

Raccontata daeconomictimes.indiatimes.com