BEIRUT: Erling Braut Haaland, the 25-year-old Norwegian football star, returned home from the US with seven World Cup goals, a stuffed raccoon, two stuffed squirrels, a cowboy hat and even more global fame, earned through his phenomenal scoring ability, immense physical strength and exceptional speed, despite Norway’s failure to England in the quarterfinal. His rapid rise in the game has made him one of football’s biggest names, with some help from the Middle East. Haaland was only 19 when he first met his Lebanese coach John Haddad online.

ID@undefined Caption not available.Haaland's global popularity has been growing for years, and his social media reach reflects that. With more than 61 million Instagram…

Erling Haaland's World Cup run introduced him to millions of new fans. Meet the former professional athletes who helped shape one of soccer's biggest stars.