BEIRUT: Erling Braut Haaland, the 25-year-old Norwegian football star, returned home from the US with seven World Cup goals, a stuffed raccoon, two stuffed squirrels, a cowboy hat and even more global fame, earned through his phenomenal scoring ability, immense physical strength and exceptional speed, despite Norway’s failure to England in the quarterfinal. His rapid rise in the game has made him one of football’s biggest names, with some help from the Middle East. Haaland was only 19 when he first met his Lebanese coach John Haddad online.

ID@undefined Caption not available.Haaland's global popularity has been growing for years, and his social media reach reflects that. With more than 61 million Instagram…

“I cannot fathom being such a pretty Norwegian princess and also being one of the best strikers in all of football.” His 60 million followers don't hurt.

Then came the Viking row celebration, the Katz's Deli in New York, the Shrek comparison he posted himself, the story about ignoring Tom Holland's direct messages because he did…

Erling Haaland’s remarkable FIFA World Cup 2026 campaign has inspired football fans across the globe. The Norway striker may have fallen short of lifting the trophy.

BEIRUT: Erling Braut Haaland, the 25-year-old Norwegian football star, returned home from the US with seven World Cup goals, a stuffed raccoon, two stuffed squirrels, a cowboy hat…

The Norway international has gone global this summer, and there is more to come if he chooses the right commercial strategy

Erling Haaland has undoubtedly become the star of the 2026 World Cup, and luxury brands are lining up to work with him thanks to his personal style.