Upmarket invasion: How India's quick commerce giants are crowding out specialist gourmet players

Indian quick-commerce platforms are now targeting affluent households with premium products. This strategic shift aims to improve profitability by focusing on higher-margin items. Companies are introducing imported goods and artisanal produce to attract wealthier customers. While speed was once the key differentiator, range and quality now drive competition.

Raccontata daeconomictimes.indiatimes.com