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Rwandan coffee heads to the Premier League through Aston Villa's $26 million-a-year partnership
Rwandan coffee is set to reach Premier League fans after the East African nation signed a reported $26 million-a-year sponsorship agreement with Aston Villa, making the clubs latest commercial partnership a platform for promoting not only tourism but also one of Rwandas most valuable agricultural exports
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nytimes.com
Aston Villa reach agreement with Visit Rwanda as new front-of-shirt sponsor
Villa have been exploring ways to increase revenue, such as a stadium naming rights partner and a sponsor to the training ground.
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cityam.com
Aston Villa sign £20m a year Visit Rwanda shirt sponsor deal
Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa.
