Ken Bruce claims BBC has ‘killed off shows’ for this reason

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleRadio host Ken Bruce (PA)Veteran radio presenter Ken Bruce criticised the BBC, claiming it "killed off shows" by attempting to attract younger audiences. Bruce, who left BBC Radio 2 in 2023 after 31 years to join Greatest Hits Radio, cited the axing of A Question of Sport as an example of this strategy. He noted that Greatest Hits Radio focuses on listeners aged 40 to 70, contrasting with the BBC's pursuit of younger demographics. Bruce also expressed relief at no longer being subject to the annual BBC pay-list headlines, finding less scrutiny at his new station. His departure follows other prominent presenters, including Simon Mayo and Zoe Ball, who also moved from the BBC to Greatest Hits Radio. In fullKen Bruce hits out at BBC for ruining shows by ‘trying to appeal to younger viewers’More bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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