ITC enters cola wars with B Natural Coconut Cola, bets on healthier fizz

ITC Ltd has launched B Natural Coconut Cola, entering India's competitive beverage market. This new drink combines cola taste with coconut water for refreshment. The company targets the premium, low-sugar segment with this innovation. It contains zero caffeine and zero added sugar, offering a healthier choice. The beverage is now available in key metro cities across India.

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