July 15 : Aston Villa's new sponsorship agreement with Visit Rwanda has drawn criticism from human rights campaigners, with Amnesty International saying the African nation is using the deal to burnish its international image, British media reported on Wednesday.Visit Rwanda and the Premier League club signed

Villa have been exploring ways to increase revenue, such as a stadium naming rights partner and a sponsor to the training ground.

Visit Rwanda have kept their presence in the Premier League by agreeing to become the front-of-shirt partner to Aston Villa.